José Luis Barajas is a dedicated public servant and community advocate, representing District 1 on the Salinas City Council. Born in Mexico, he immigrated to the U.S. as an infant, growing up in the Salinas Valley, where his parents transitioned from farmworkers to small business owners. Their entrepreneurial spirit and hard work shaped his deep appreciation for the opportunities available in Salinas.
José Luis has built a career centered on economic development and community support. As a Business & Community Relations Liaison for the Salinas United Business Association (SUBA), he helps local businesses access free advising, trainings, and resources. His commitment to community involvement is evident in his service on multiple boards, including Salinas Valley Pride Celebrations and the Salinas Valley Young Professionals Organization. He also chaired the Monterey County Housing Advisory Commission, working to address local affordability challenges. Recognized for his leadership, he was named "Young Professional of the Year" by the Salinas Valley Chamber of Commerce in 2023 and co-chaired the Children's Shopping Tour, benefiting underprivileged youth.
In city governance, José Luis has actively contributed to shaping Salinas’ future. He served on the Salinas General Plan Update Steering Committee, advocating for policies that boost economic opportunities. As Chair of the Measure E Oversight Committee, he worked closely with the City Council to ensure responsible budget allocation, prioritizing investments that enhance residents' quality of life.
Beyond his municipal service, José Luis is engaged in serving as the District 1 Representative on the Monterey County Democratic Central Committee. His work emphasizes expanding opportunities for working families and promoting equity across the community.
Elected to the City Council in November 2024, José Luis combines business expertise with a strong understanding of government operations. His priorities include strengthening public safety, driving economic growth, increasing support for youth and seniors, advocating for undocumented residents, and addressing the housing crisis. Committed to being a voice for his constituents, he strives to create a more prosperous Salinas for all residents.